2012 Top-10 Reizen, luchthaven (belastingvrij) merken

[Piet]

THE TOP 10 TRAVEL RETAIL BRANDS

The report found that the top 100 brands accounted for 85.7% of total travel retail sales in 2012, up from 83.8% in 2008. In addition the top 10 brands alone accounted for nearly 40% of sales in 2012.
In terms of the brands within the top 100 Diageo had the largest representation on the list with 18 brands, followed by Pernod Ricard (17), Beam (10), Bacardi (six), William Grant & Sons (five), Campari (five) and Brown-Forman (three).
Scotch was the largest category, accounting for 26 brands, liqueurs followed with 13 brands, and vodka with 12....


This is the first of Pernod Ricard’s three brands to feature in this top 10 and Ballantine’s took 2.8% share of the market in 2012. In terms of volume Ballantine’s grew by 2.8% in the last year from 579,500 in 2011 to 596,000 in 2012.
Although outside of travel retail Ballatine’s sales fell in 2012 it is still the world’s second most popular Scotch whisky brand.


Fourth-ranked Jack Daniel’s was one of the biggest gainers in the top 10, posting an impressive 11.8% increase in 2012 to reach 733,270 cases.
The brand has benefitted from the roll-out and consumer acceptance of its Jack Daniel’s Tennessee Honey expression, as well as higher visibility due to the introduction of Jack Daniel’s concept outlets in a number of international airports. The brand accounts for 3.4% of the travel retail market.


Two of the top three travel retail brands are owned by Pernod Ricard, and this position for Chivas Regal is impressive considering it does not rank in the top 10 biggest-selling spirit brands globally. In 2012 the brand shipped 931,200 cases in duty free, up by 4.6% on the 890,500 it sold in 2011. This gives Chivas Regal 4.4% of the market share, not fair the second-placed brand which actually saw its market share fall in 2012.


The world’s biggest selling whisky is also the best seller in the travel retail sector, with a dominant 10.9% of the market share. In 2011 Johnnie Walker became the first brand to surpass the two million cases mark in the sector and it managed to improve on that in 2012.
Diageo managed to push the brand to 15.3% growth in 2012, taking it to 2,336,400 cases sold, This is equivalent to over 310,000 cases. In 2012 the brand sold 19.7m cases making it the most popular whisky brand in the world and the third most popular spirit brand overall.