Whiskyproducenten zijn lui geworden door leeftijd vermelding
Geplaatst: 14 Sep 2012, 09:14
Whiskyproducenten zijn lui geworden door leeftijd vermelding... althans volgens Joy Elliot, The Macallan brand ambassador. Waar heb ik dat eerder gelezen 
WHISKY AGE STATEMENTS MAKE INDUSTRY “LAZY”
WHISKY AGE STATEMENTS MAKE INDUSTRY “LAZY”
Age statements on whisky have made the industry “lazy and one-dimensional”, leaving a need for drinkers to be educated properly.
According to The Macallan, which will this month launch its ageless 1824 Series, the tendency for whisky producers to label their products with an age has misled consumers as to the quality of whisky in the bottle.
Speaking at the launch of The Macallan 1824 Series Gold, Joy Elliot, The Macallan brand ambassador, said the quality of a whisky should not be judged by its age, but rather by its character and flavour.
“Age statements have made us very lazy and one-dimensional,” she explained. “People have different palates and can each discern different flavours. What appeals to one person may not appeal to another. Right now whisky consumers believe an 18-year old is better than a 15-year old, and a 15 better than a 12, but it’s really all down to personal taste.
