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Het bericht: Macallan and Roja Dove “The Power Of Fragrance” aroma station
Macallan came to Roja Dove to develop a pioneering and highly original tool for whisky appreciation and learning to be used by the Macallan Ambassadors.
Whisky is a complex spirit with a range of flavors; often, people have an experience with one variety and dismiss the whole spirit. The Macallan recognizes that introducing whisky to some people requires a bit of eduction. Knowing that smell is such an important element in taste, they thought it would be an interesting experiment to teach people about the flavors of whisky. The Macallan‘s partnership with British perfumer Roja Dove created an olfactory experience to do just that.
“In order to create the fragrances for the Box, Dove culled ingredients (inspired from those found in the Macallan’s range of whiskies) from the likes of 50-year-aged sandalwood and vanilla bourbon from Madagascar, with an emphasis on purity and quality.”
Full-size plaatjes met video: Macallan and Roja Dove – The Power Of Fragrance – aroma station.