Het Whisky Forum

Central and South America has emerged as the biggest growth region for Scotch whisky exports, despite the buzz about Asia.

Figures from the Scotch Whisky Association show that Central and South America has seen 50% volume growth and 58% value growth over the past year for Scotch exports.

Africa saw 42% volume growth and 48% value growth, while Asia managed 22% volume growth and 34% value growth.

Despite this, Asia is still seen by the industry as the key to driving future growth.