Het Whisky Forum

Design agency Lewis Moberly has refreshed the label for whisky brand The Famous Grouse.

The new design, which will be phased in from this month, marks the start of a new campaign for the brand in the UK backed by an undisclosed investment from drinks distributor Maxxium UK.

The brand’s icon, the red grouse, takes a more prominent position on the bottle’s bigger label. The grouse image has been penned by wildlife artists Rodger McPhail.