Mocht je zelf geen 3D-printer hebben hebben, geen nood. Er zit ook een 3D-bril bij.
Caskstrength creative has partnered with Diageo for the fourth instalment in its Alphabet series of whisky bottlings, which will mark the first time 3D printing technology is used for spirits packaging.
For its “D” release, Caskstrength is releasing a 56.4% abv vatting of three Scotch single malt whiskies from Diageo’s stable – Dailuaine, Dalwhinnie and Dufftown – named 3D, blended by Caskstrength founders Joel Harrison and Neil Ridley under the supervision of Diageo master blender Matthew Crow.
Not only does 3D mark the first time the three whiskies have been blended together to form a unique recipe, but it is the first time whisky packaging has involved the use of 3D technology, in more ways than one.
The back label of each bottle contains a QR code which links through to a website where plans for a striking container can be downloaded and printed using a 3D printer...
For those consumers without access to a 3D printer, the edition comes complete with 3D glasses which when worn, reveal a “stereoscopic effect”.....
Met clip http://vimeo.com/77790678